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Pin Debit

Increase Your Business With PIN Debit

The Preferred Method Of Payment
Due to ease and simplicity, PIN debit cards have become one of the fastest growing and most preferred methods of payment. Customers just swipe the card, enter their PIN, and go. And with no need for a signature, it is the ideal choice for today’s “on the go” society

More Than Meets The Eye
But, there is more to debit cards than just customer speed and convenience. Offering PIN debit brings a whole host of benefits to the table for merchants as well, such as:

•   Increased Security.  Processing PIN debit is almost identical to processing regular credit cards, but because the
clear imagePIN (Personal Identification Number) acts as the signature and is used to authenticate your customer's identity, the
clear imagetransaction becomes almost 100% secure and potential fraud and loss are almost completley eliminated.
•   Signifigant Cost Reduction.  Unknown to many merchants, accepting PIN based debit will in many instances,
clear imagegreatly reduce your processing costs as a merchant. Because the maximum charge of PIN debit transactions are
clear image"capped" by the debit networks, there is a limit to the cost of the transactions. And with our built in software thatclear imageautomatically recognizes the debit card and prompts for a PIN, converting your customers to the more cost
clear imageadvantagous debit is a snap.
•   Additional Revenue Streams.  Sterling PIN debit allows you to offer enhanced features like "cash back"
clear imageat the point-of-sale. Making this service available will not only draw more traffic to your location, but will allow you
clear imageto generate additional revenue through "cashback surcharges" that you can pass through to your customers.

Getting Started With Debit Is Easy
To find out more about how simple it is to get PIN debit set up at your business, call us toll-free at 877-GO STERLING(467-8375) or click here to request more information.

Merchants

 


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