Pin Debit
Increase Your Business With
PIN Debit
The Preferred
Method Of Payment
Due to ease and simplicity, PIN debit cards have become
one of the fastest growing and most preferred methods of
payment. Customers just swipe the card, enter their PIN,
and go. And with no need for a signature, it is the ideal
choice for today’s “on the go” society
More Than Meets The Eye
But, there is more to debit cards
than just customer speed and convenience. Offering PIN debit
brings a whole host of benefits to the table for merchants
as well, such as:
•
Increased Security. Processing PIN debit is almost identical to processing regular credit cards, but because the

PIN (Personal Identification Number) acts as the signature and is used to authenticate your customer's identity, the

transaction becomes almost 100% secure and potential fraud and loss are almost completley eliminated.
•
Signifigant Cost Reduction. Unknown to many merchants, accepting PIN based debit will in many instances,

greatly reduce your processing costs as a merchant. Because the maximum charge of PIN debit transactions are

"capped" by the debit networks, there is a limit to the cost of the transactions. And with our built in software that

automatically recognizes the debit card and prompts for a PIN, converting your customers to the more cost

advantagous debit is a snap.
•
Additional Revenue Streams. Sterling PIN debit allows you to offer enhanced features like "cash back"

at the point-of-sale. Making this service available will not only draw more traffic to your location, but will allow you

to generate additional revenue through "cashback surcharges" that you can pass through to your customers.
Getting Started With Debit Is Easy
To find out more about how simple
it is to get PIN debit set up at your business, call us
toll-free at 877-GO STERLING(467-8375) or click here to request more information.